Learn How to Build an Inbound Lead Machine with Google Maps
Our 100% free course will show you exactly how we optimize Google Business Profiles to rank higher, get seen by motivated sellers and buyers, and generate consistent inbound leads.
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PropertyProsHQ
Free Google Business Profile Optimization Course For Real Estate Professionals
This course helps real estate agents and investors show up on Google and get more inbound leads. You’ll learn how to set up and improve your Google Business Profile (GBP) so people can find you in local search and on Google Maps.
Whether you're brand new to GBP or looking to tighten your ranking strategy, this course gives you the tools, templates, and step-by-step walkthroughs to rank higher, attract more motivated clients, and grow your business consistently.
If you don’t want to do it all yourself, PropertyProsHQ can help.
Our team offers a full suite of
Google Business Profile Services. We set it up, get you ranking at the top, automate reviews, post updates, and keep the lead machine running every month so you can focus on your business. We only work with two clients in each area for our monthly services. Book a call with us today to see if we can work with you.
Local Grid Ranking Report: See where your GBP ranks across your service area.
Competitor Analysis: Find out who’s ahead of you and what they’re doing differently.
Custom 10-Minute Video Breakdown: We walk you through your results and show you exactly where to focus for the biggest impact.
Free GBP Audits!
Want to know exactly what to focus on in the course? Our free audit shows how your Google Business Profile is doing right now — and where you need to improve. It’s the fastest way to make sure you’re working on the right things from day one.
Understanding the Course
This course is built to help you get real, long-term results, not just surface-level fixes. Make sure not to skip Lessons 1 and 2. They cover why GBPs are necessary for real estate lead generation and how to properly set up the core foundation of your GBP in order to rank well. Without these basics in place, everything else becomes harder to understand, rank, and manage.
From there, each lesson builds on the last — covering setup, optimization, content, reviews, SEO strategy, analytics, and advanced GBP techniques. Each module includes step-by-step walkthroughs, full video explanations, examples, and best practices tailored specifically for real estate agents and investors. At the end of each lesson, you’ll also find Action Steps — clear, practical tasks you can complete to implement what you just learned.
Whether you go one lesson at a time or batch a few together, this course is built to be flexible, actionable, and built around your real-world business goals. If you have any questions along the way, don’t hesitate to send us an email.
Course Syllabus
Module 1: Introduction to Google Business Profiles
• Lesson 1: How GBPs Drive Real Estate Leads
o The PropertyProsHQ Philosophy
o The Importance of Local Search for Lead Generation
o How Google Ranks Real Estate Professionals in Search Results
• Lesson 2: Before You Start
o Setting Up the Right Google Account
o Optimizing Your Address
o Ensuring Name, Address, Phone Number (NAP) Consistency
o Making Verification Easier
Module 2: Optimizing Your Google Business Profile
• Lesson 3: Setting Up Your Real Estate GBP the Right Way
o Optimizing Your GBP (Without Violating Google’s Guidelines)
o Using Tracking for Better Insights
o Verification
• Lesson 4: Crafting the Perfect Real Estate GBP Description
o Tips & Tricks
o Writing the Description
o Putting It All Together
• Lesson 5: Choosing the Right Services for Your Real Estate GBP
o Customizing Service Listings for Higher Engagement
o Putting It All Together
• Lesson 6: Maximizing Real Estate SEO with Q&A
o Understanding the Power of Q&A for Real Estate GBPs
o Strategic Optimization
o Implementation and Management
Module 3: Content Strategies for Higher Rankings
• Lesson 7: The Power of GBP Posts for Real Estate
o GBP Post Basics
o What to Post (For Real Estate Agents)
o What to Post (For Real Estate Investors)
o Automating Posts
• Lesson 8: Posting Photos & Videos for Maximum Impact
o When to Post
o Best Practices for GBP Photos
o Best Practices for GBP Videos
o The Best Photos and Videos to Post
o Where Else to Use This Visual Content
Module 4: Reviews & Reputation Management
• Lesson 9: Getting More 5-Star Reviews (Ethically)
o GBP Review Best Practices with Tips & Tricks
o When and How to Ask For Reviews
o Getting High Quality Reviews from Other Sources
o Handling Negative Reviews
• Lesson 10: Automating Real Estate GBP Review Requests
o Email Best Practices for Review Generation Campaigns
o Phone Number Compliance
o Choose Your Campaign Platform/Tools
o Setting Up a Review Campaign for Your Existing Client List
o Automating Reviews After Every New Closing
Module 5: Ranking Higher on Google Maps with SEO
• Lesson 11: GBP-Focused Backlinking for Real Estate
o The Role of Backlinks in Local SEO
o Best Practices for Building Backlinks
o Where To Find & Build Backlinks
o Linking Directly to Your GBP – Strategies
o Tier 2 Link Building for GBPs
• Lesson 12: Citations That Build Local Trust
o The Role of Citations in Local SEO
o Where To Build Citations
• Lesson 13: Analytics & Tracking What Works
o GBP Insights Best Practices
o Using BrightLocal to Track What Google Doesn’t Show You
Module 6: Integrating with Overall Marketing Strategy
• Lesson 14: Cross-Promotion & Content Repurposing
o Marketing Your Google Business Profile Through Social Media
o Promoting Your GBP Beyond Social Media
o Content Repurposing Strategies for Maximum Impact
• Lesson 15: Leveraging Your GBP Alongside Paid Ads & SEO
o Why Integration Is Essential
o Practical Implementation: Step-by-Step Integration Strategy
Bonus Materials
• Checklist for Ongoing Optimization: A downloadable checklist for maintaining an optimized profile.
• List of Recommended Tools: Tools for tracking rankings and insights..
•
The PropertyProsHQ Backlink & Citation Index: Backlink and citation sources, including information about each source and type of link.
