The Power of GBP Posts for Real Estate: Winning Strategies for Lead Generation

Posts are short, timely updates you can publish directly to your Google Business Profile (GBP). Think of them like mini social media posts — but for Google, which is where your future clients are searching. Google likes new updates, so when you share posts about your business, special offers, or news, it helps people find you faster. 

Posts also help Google understand what your business does by using important words and topics. When people click, call, or visit your website from your posts, Google sees that your business is popular and trusted. The more and better you post, the higher you rank in Google Maps.

This lesson will teach you the winning strategies of when and what to post. 

If you don’t want to deal with the hassle of making posts yourself, optimized posting is part of our Monthly GBP Optimization Packages. We only work with two clients in each area, book a call with us today to see if we can work with you.

I. GBP Post Basics

• The best GBP posts are relevant, localized, and focused on helping your ideal client take the next step.

• Rotate between types weekly. This keeps your GBP content dynamic, helps Google show your profile in more types of searches, and shows potential clients that you’re an active, trusted local expert.

• When first starting, make the posts specific to your actual location. Then as you start to gain in the rankings, start making the content of the posts relevant to a larger search area. This is an important tactic in helping Google understand that you are relevant in a wider area.

• How Often To Post:

o We recommend 4–12 posts per month depending on competition level and population size.

• Research how many times per month the top 10 listings in your area are posting. You want to post about 10–25% more than they do.
• For big cities and wider areas, we find that around 12 posts per month is needed.

• A Google Business Profile (GBP) post should ideally be: 150 to 300 words. That’s the sweet spot — long enough to include helpful details, keywords, and a clear call-to-action, but short enough to keep people’s attention and fit naturally on mobile.

o Here’s a quick breakdown:

• First 100 characters are critical: This is what people see in the preview on Google Search, so make it captivating and benefit-driven.
• Use local keywords naturally: Mention neighborhoods, cities, or property types like “homes for sale in Lake Highlands” or “first-time buyer tips for [service area].”
• Add 1 clear call-to-action (CTA) at the end: “Call now,” “Schedule a tour,” “Claim your free valuation,” “Send us a message,” “Book a free consultation.”
• Avoid fluff: Be direct and helpful. People scrolling Google want quick info and next steps.

• There are four main types of posts you can create:

1. What’s New – Share general updates like new listings, closings, blog content, or real estate tips.

2. Event – Promote open houses, buyer workshops, or neighborhood events.

3. Offer – Great for time-sensitive incentives like “Free Home Valuation This Month” or “List Your Home and Get Free Staging.”

4. Product – Useful if you want to highlight specific services, like “First-Time Buyer Consultations” or “Investor-Friendly Property Search.”

II. What to Post (For Real Estate Agents)

1. New Listings

o Use “What’s New” or “Product” post types to showcase fresh listings in your target neighborhoods.

o Example:

Just listed in Lake Highlands!

Beautiful 4-bed, 3-bath home on a quiet cul-de-sac with a pool and updated kitchen. Zoned to highly rated schools.

📍Schedule your private showing today.

[Call Now] [Learn More]

2. Just Sold / Under Contract

o Show social proof and demonstrate your activity in the market — especially in competitive neighborhoods.

o Example:

SOLD in Lakewood!

This home had 8 offers and went under contract in 3 days. We helped our sellers navigate multiple offers and walk away with $25K over asking.

Thinking about selling in East Dallas? 

[We offer a Free Home Valuation, Call Now]

3. Open Houses & Events

o Use the “Event” post type to promote open houses, first-time buyer workshops, or client appreciation events.

o Example:

Open House This Sunday in East Dallas!

Stop by from 1–3 PM to tour this charming M Streets bungalow with a backyard made for entertaining.

📍1234 Example St, Dallas, TX

[Get Directions]

4. Market Updates

o Position yourself as the local expert by sharing quick snapshots of current real estate trends.

o Example:

Lake Highlands Market Snapshot – March 2025

Median Price: $610K

Days on Market: 9

Active Listings: Down 18% YoY

Want to know what your home is worth in today’s market?

[Get Your Free Report]

5. Client Testimonials

o Use your posts to showcase real stories from happy buyers and sellers in the neighborhoods you serve.

o Example:

"We were first-time buyers and had no clue where to start. [Your Name] made the whole process easy and actually fun. We love our new place in Lakewood!"

– Sarah & Josh, Dallas

Ready to find your dream home?

[Call Now]

6. Offers & Incentives

o Use the “Offer” post type to give people a reason to reach out now.

o Example:

Spring Special – Free Home Valuation

Thinking of selling this spring? We’ll provide a professional valuation + home prep checklist, free.

Limited spots each month!

[Claim Offer]

7. Educational Tips

o Quick value-driven tips build trust and keep your audience engaged — especially helpful for first-time buyers and busy families.

o Example:

3 Tips for Buying a Home in East Dallas Right Now

a. Get pre-approved before touring.

b. Be ready to act fast — inventory is low.

c. Focus on neighborhoods like Lake Highlands & Casa Linda for best value

Want a personalized buying plan?

[Message Us]

8. Community Highlights

o Showcase the lifestyle of the neighborhoods you specialize in.

o Example:

Why We Love the White Rock Lake Area

Miles of trails, kayaking, and a quick drive to downtown. East Dallas is perfect for active families and nature lovers.

Want to live nearby?

[Search Homes Near White Rock]

II. What to Post (For Real Estate Investors)

1. We Buy Houses – Fast, As-Is

o Highlight your value proposition clearly and simply.

o Example:

Need to sell your house fast in East Dallas?

We buy houses in any condition — no repairs, no agents, no fees.

Close in 7 days or on your timeline.

[Call Now] to get a no-obligation cash offer.

2. Just Closed / Recent Deal

o Share proof that you’re active and actually closing deals.

o Example:

Closed in 9 Days – No Repairs Needed

We helped a Lake Highlands homeowner avoid foreclosure by buying their home as-is for cash.

No showings. No stress.

Want to see what your house is worth to an investor?

[Get Your Offer]

3. Seller Testimonial

o Build trust by sharing positive feedback from past sellers.

o Example:

“They closed fast and made it easy.”

“I didn’t think I could sell my house with so many repairs, but they gave me a fair offer and closed on my schedule.”

– John, East Dallas homeowner

[Call Today for a Fast Offer]

4. We Buy Inherited Properties

o Target heirs and people handling probate.

o Example:

Inherited a house in Lakewood you don’t want to keep?

We buy inherited houses with or without probate. Clean out or leave everything — we’ll handle it.

Get cash and move on.

[Learn More]

5. Behind on Payments / Avoid Foreclosure

o Speak directly to sellers in distress.

o Example:

Falling behind on mortgage payments?

We buy homes in pre-foreclosure in East Dallas. No judgment, no pressure — just options.

You may be able to walk away with cash in hand.

[Call for a Free Consultation]

6. Tired Landlord Post

o Speak to property owners fed up with tenants or maintenance.

o Example:

Tired of being a landlord?

If your rental property is costing more than it’s making, we’ll buy it with tenants in place or vacant.

Stop the headaches and cash out today.

[Get a Cash Offer]

7. Cash Buyer Wanted (Wholesale Deals)

o Promote investment properties to other buyers if you wholesale.

o Example:

Off-Market Deal in East Dallas!

3/2 fixer-upper perfect for flip or rental.

ARV: $375K | Price: $249K

Serious cash buyers only.

[Message for Details]

8. Creative Financing Options Available

o If you do Subject-To or Seller Financing, create awareness.

o Example:

Can't sell because of no equity or mortgage balance?

We specialize in creative options like Subject-To and Seller Financing.

Get relief without foreclosure.

[Learn More]

9. Sell Without Listing – No Agent Fees

o Help homeowners who want privacy or simplicity.

o Example:

Skip the showings, clean-up, and commissions.

We’ll make a direct cash offer and handle everything.

Ideal for homes that need work or sellers who just want a clean exit.

[Request Your Offer]

10. Seasonal or Limited-Time Offers

o Create urgency with a time-sensitive post.

o Example:

Spring Cash Offer Event – Limited Slots

We’re buying 5 more houses this month in East Dallas.

Get a no-obligation offer in 24 hours.

[Call Now to Reserve Your Spot]

III. Automating Posts

• Best Tools for GBP Post Scheduling

o Each of the following tools integrates with GBP and allows you to schedule posts ahead of time:

• OneUp – Affordable and simple. Good for agents who want an easy content calendar.
• Planable – Provides a dedicated Google Business Profile scheduling tool.
• GoHighLevel – Best if you’re already using it for CRM, reviews, or email/text automation (we use GoHighLevel for our CRM and this is our commission affiliate link).
• Sendible – Great if you’re managing multiple locations or brands and want robust scheduling and analytics.

o These tools let you:

• Schedule weekly or bi-weekly posts
• Add images, buttons, and links
• View analytics on post engagement (views, clicks)

IV. Action Steps/Homework

• By following these steps, you’ll establish a consistent, optimized posting routine that helps your GBP stand out and attract more real estate clients.

• Step 1: Research Posting Frequency in Your Market

A. Search for the top 10 real estate Google Business Profiles in your area.

B. Count how many posts they make per month.

C. Set a goal to post about 10–25% more often than the most active competitor.

• Step 2: Plan Your First Four Posts

A. Choose four post types to rotate through (e.g., What’s New, Event, Offer, Product).

B. Decide on the topics for each post, such as:

• New listing

• Just sold/under contract

• Upcoming open house or event

• Market update or community highlight

• Step 3: Write Your First Post

A. Draft a post between 150–300 words.

B. Make the first 100 characters attention-grabbing and benefit-driven.

C. Use local keywords (neighborhoods, city names, property types) naturally in the text.

D. End with a clear call-to-action (e.g., “Call now,” “Schedule a tour,” “Claim your free valuation”).

• Step 4: Create and Collect Visuals

A. Gather or create relevant, high-quality images for each planned post (e.g., property photos, event graphics, neighborhood shots).

• Step 5: Publish Your First Post on GBP

A. Log in to your Google Business Profile.

B. Create and publish your first post with the text and image you prepared.

• Step 6: Schedule Your Next Three Posts

A. Use a GBP post scheduling tool (such as OneUp, Planable, GoHighLevel, or Sendible) to schedule the next three posts for the upcoming weeks.

B. Make sure each post uses a different post type and topic for variety.

• Step 7: Track Engagement and Adjust

A. After your first post goes live, monitor its views, clicks, and any actions taken.

B. Make notes on what works well and plan to adjust future posts for better engagement.

Continue to Lesson 8: Posting Photos & Videos for Maximum Impact