Cross-Promotion & Content Repurposing: Improve Rankings & Multiply the Impact of Your Real Estate GBP

Your Google Business Profile (GBP) does not exist in a vacuum. To help it show up more in searches, you need to share it and link to it from other places online. This lesson explores comprehensive strategies for cross-promoting your GBP across your digital ecosystem and repurposing content to increase visibility, build credibility, and generate more leads. By implementing these interconnected promotion techniques, real estate agents and investors can increase monthly lead volume while saving valuable time through strategic content repurposing.

If you’re looking to get the most value out of your GBP but don’t want to create content from scratch every week, we can help. Our Monthly GBP Optimization Packages include professionally written and SEO-optimized Google Posts and long-form posts designed not just for search visibility, but also to serve as reusable content for your social media, email campaigns, or website updates. While we don’t currently offer social media posting or content repurposing services directly, the content we create is structured to make that process easy for you — or your marketing team — to expand and distribute across platforms. It’s a simple way to build momentum and stay visible without starting from zero every time.

I. Marketing Your Google Business Profile Through Social Media

• Social media isn’t just for building brand awareness — it’s a powerful way to drive targeted traffic directly to your GBP and help it rank higher in local search. When you promote your GBP consistently through platforms like Facebook, Instagram, LinkedIn, and even TikTok, you generate more visibility, more user engagement, and more trust — all of which Google tracks and rewards.

• Sharing GBP content through social posts also encourages more reviews, which further boosts your credibility and local trust signals. 

• Additionally, it increases the visibility of your GBP posts beyond just Google Search or Maps, allowing more people to discover your business. When your content is shared or saved, it can also generate natural backlinks to your GBP or website, further supporting your SEO efforts.

• Where to Promote Your GBP (Platform-Specific Strategies)

o Facebook 

• Share direct links to GBP posts and reviews.
• Post your latest Google review with a quote and image.
• Use “Book Now” or “Call Now” CTAs to send people to your GBP for contact.

o Instagram

• Add your GBP link to your bio (use Linktree if needed).
• Create Stories highlighting recent Google reviews or GBP posts.
• Use branded photo content from your GBP in carousels or Reels.
• Include location hashtags (#[city/county/neighborhood]RealEstate, (#[city/county/neighborhood]Homes, (#[city/county/neighborhood]sellmyhousefast, etc.).

o LinkedIn

• Great for investor outreach and professional networking.
• Share GBP posts that focus on success stories, creative financing options, or market insights.
• Use posts like “What I’ve learned from 100+ [your city] transactions” and link to your GBP for credibility.

o TikTok & Reels (Short-Form Video)

• Walkthrough a new review and talk about the story behind it.
• Use short, punchy videos to highlight Q&A-style content from your GBP.
• Add your GBP link in your profile or video description where possible.

o YouTube (for longer-form agents/investors)

• Create videos based on your GBP reviews, FAQs, or Q&A content
• Link your GBP in the video description.
• Mention your GBP profile as the place to learn more or leave a review.

o X (formerly Twitter)

• Share GBP reviews, Q&A content, or post highlights with a link to your profile.
• Use hyper-local hashtags.
• Tag local news outlets, community groups, or partner businesses to expand visibility.
• Engage in local conversations or trending real estate topics to stay top-of-mind.
• Keep posts short, helpful, and linked to your GBP when possible.

o Nextdoor

• Share tips, event updates, or educational content that links back to your GBP.
• Post “recommendation requests” to encourage happy clients to leave Google reviews.
• Use neighborhood-specific posts to position yourself as a go-to local expert.
• Keep tone friendly, community-driven, and informative — Nextdoor favors helpful over salesy.

II. Promoting Your GBP Beyond Social Media

• Your Website: Use What You Already Have

o Embedding your Google Business Profile on your real estate website creates a seamless experience for visitors while reinforcing your local presence. This integration displays critical business information, reviews, and location details directly on your site, reducing friction in the client journey and boosting credibility.

o Strategic Placement

• For maximum impact, consider strategic placement of your embedded GBP on your real estate website. The contact page is an obvious location, but consider also including it on property listing pages, neighborhood guide pages, or in your website footer for consistent visibility. For real estate professionals serving multiple areas, you might create area-specific pages that feature the relevant GBP information for each neighborhood or district you cover.
• Your embedded GBP should complement, not duplicate, information already on your website. Use it to highlight elements that build trust, such as reviews and ratings, while maintaining separate sections for detailed services and property listings. This approach creates a cohesive user experience that reinforces your credibility while providing comprehensive information.

o Methods for Embedding GBP on Your Website

• For more advanced instructions go to SocialbleKIT.
• Method 1: Using a Website Widget

• Website widgets provide the most comprehensive and customizable way to display your GBP on your website:

• Create a Google Business Profile widget through a service like SociableKIT.

• Customize the widget appearance to match your website design.

• Copy the generated embed code.

• Log into your website's admin panel and navigate to the page where you want to display the GBP.

• Paste the embed code in the appropriate section.

• Save and publish your changes.

• This method allows for extensive customization and can automatically refresh to reflect updates to your GBP, ensuring your website always displays current information.

• Method 2: Using the Embed or Link Option

• For a simpler approach, you can use Google's native sharing options.

• Open your Google business page on Google Maps.

• Click the "Share" icon.

• Select "Link to share" or "Embed map."

• Copy the generated code or link.

• Add this to your website where appropriate.

• This method is more straightforward but offers fewer customization options than using a dedicated widget.

• Email Campaigns: Turning Your List into Local Engagement

o Your email list is one of the most valuable assets you own — and when used strategically, it can become a steady source of clicks, reviews, and visibility for your Google Business Profile. While many agents use email just to promote listings, it’s also the perfect channel to reinforce your GBP activity and drive high-intent traffic back to your profile.

o Here’s how to integrate your GBP into regular email communications:

• Monthly Newsletters

• Include a short feature like: “Check out our latest Google update on what buyers need to know this month.”

• Link to your latest GBP post, Q&A entry, or photo update.

• Use a branded image preview (screenshot or designed graphic) to make the content stand out.

• Bonus: Use this as a gentle reminder to encourage readers to leave a review.

• Review Request Sequences

• After every transaction, trigger an automated email series that includes:

o A thank you note

o A direct link to your GBP review page

o A simple message like: “We’d love a quick review on Google — it helps us reach more great clients like you.”

• Make it easy with one-click access (shortened UTM link or review button).

• Local Market Update Emails

• Share short, insightful updates about what’s happening in your local market.

• Support your message with a link to a related GBP post:

o “See our recent Google update on rising interest rates in [neighborhood].”

o “Check out what buyers are looking for in [service area] this summer.”

• This reinforces your expertise and boosts your post engagement at the same time.

• Other Creative Uses

• Add a “Read our latest Google update” link to your email signature.

• Include Google review highlights in your monthly client recap emails.

• Recycle your top GBP Q&A answers as email mini-tips with links back to your profile.

• Run seasonal campaigns: “Have we helped you this year? We'd love a quick holiday review on Google!”

o Best Practices for GBP Email Promotion

• Always include a single, clear CTA to your GBP (don’t overwhelm with too many links).
• Keep messaging light, friendly, and client-focused — not salesy.
• Use email design tools like Canva or ConvertKit to make Google content visually appealing.
• Track performance with UTM parameters to measure which emails drive the most GBP engagement.

• QR Codes on Printed Materials: Driving Offline Traffic to Your GBP

o Print marketing still plays a major role in real estate, especially in local communities — and with the smart use of QR codes, you can turn those offline touchpoints into trackable online engagement with your Google Business Profile.

o By linking QR codes directly to your GBP, you give potential clients an easy way to check out your reviews, recent posts, services, or even leave a review — all with a quick scan from their phone.

o All of these engagement signals will then help to boost your GBP in the rankings.

o Where to Use GBP-Linked QR Codes

• Business Cards

• Add a small QR code on the back that links directly to your GBP.

• Label it clearly: “See our reviews” or “Learn more about how we help sellers”.

• Listing Flyers & Property Brochures

• Use a QR code to link to your latest GBP post or photo gallery.

• Optionally, link to a GBP Q&A entry answering common questions like “How do I sell fast in [service area]?”.

• Direct Mail Campaigns

• On postcards or mailers, include a call-to-action with a QR code: “Scan to see our latest success stories and reviews on Google”.

• This turns a passive piece of mail into both an interactive lead magnet and a further way to send engagement signals to Google.

• Open House Signs & Yard Signs

• Add a QR code near your contact info with a message like: “Learn more about the agent behind this home — scan to view profile”.

• Great for engaging neighbors or buyers who aren’t yet ready to walk in.

• Listing Presentation Folders or Handouts

• Include a QR code as part of your credibility section: “Trusted by [service area] homeowners — read what clients are saying on Google”.

o How to Create and Track QR Codes for GBP

• Create a custom UTM-tagged URL for your GBP (e.g., using Google’s Campaign URL Builder): Example: https://g.page/your-profile-name?utm_source=print&utm_medium=postcard&utm_campaign=fall-review-campaign.
• Use a QR code generator to turn that URL into a printable code
• Test the code before printing. Scan it with your phone to ensure it opens your GBP correctly.
• Track results in Google Analytics using UTM codes or through the QR platform’s built-in tracking.

o Best Practices

• Use short, branded URLs behind the QR code (e.g., yournamehomes.com/google) to build trust.
• Always give a reason to scan: “See our reviews,” “Leave us feedback,” or “Explore more photos”.
• Make the code visible but not overwhelming — balance design with function.
• Print in high resolution so it scans easily even when resized.

III. Content Repurposing Strategies for Maximum Impact

• Content repurposing is particularly valuable for busy real estate professionals, allowing you to maximize the return on your content investment while maintaining a consistent presence across multiple platforms. By strategically adapting content for different contexts, you can efficiently promote your Google Business Profile across your digital ecosystem.

• Pro Tips for Effective Repurposing

o When repurposing content, avoid simply copying and pasting, as this could potentially trigger duplicate content concerns. Instead, rewrite the content to suit the platform while maintaining the core message. This approach not only saves time but also ensures consistency in your marketing messaging across platforms.

o Always adjust tone and formatting for the platform (short and visual for Instagram, educational for blog posts, testimonial-style for email).

o Keep the core message consistent, but change the headline or intro for variety.

o Repurpose high-performing posts more than once (e.g., share a popular Q&A on both Instagram and LinkedIn a few weeks apart).

o Use a repurposing content planner – Track what you’ve posted on GBP and where else it will go.

o Batch and schedule ahead – Set aside one day a month to create and schedule your repurposed content. 

o Keep the voice consistent  – Your GBP tone should match your brand everywhere else.

• Website Content → GBP Posts

o Your website content can be effectively repurposed for Google Business Profile posts with some strategic modifications:

• Transform longer property descriptions into concise GBP posts highlighting key features.
• Convert neighborhood guides into a series of GBP updates about local amenities and market trends.
• Adapt client testimonials from your website into GBP posts that showcase your success stories.
• Repurpose market analysis content into bite-sized insights for regular GBP updates.

• Google Posts → Social Media, Blogs, Newsletters

o Google Posts are short-form updates you share directly through your GBP. They’re perfect for repurposing into:

• Instagram or Facebook captions – Copy the core message and add a visual from the original post or listing
• LinkedIn posts – Add a professional spin or insight if the post is educational or market-focused
• Blog intros – Expand on the GBP post’s topic into a full blog post (e.g., a “3 tips for first-time buyers” post becomes a 500-word article)
• Email newsletter features – Use the post as a section in your monthly email with a CTA like “Read more on Google”

• Example: GBP Post: “New listing in [neighborhood] – 4BR, pool, and walkable to schools.”

o Repurpose into:

• Instagram post with carousel of listing photos
• Blog post: “Top 3 Homes with Pools in [service area] Right Now”
• Newsletter teaser: “🏡 Our newest [service area] listing is a summer dream — see it here”

• Review Responses → Testimonials, Graphics, Ads

o When you leave a thoughtful response to a client’s review, that content can be reused to build social proof in:

• Testimonial graphics – Pull a sentence from the review and your response to create a branded post
• Email footers or nurture campaigns – Highlight a recent review with a CTA to check out more on Google
• Reputation-based ads – Use compelling review quotes in retargeting ads or social media promos
• Website testimonials – Add full reviews (and your response) to a dedicated page or homepage slider

o Pro Tip: Use screenshots of Google reviews directly for authenticity, especially on Instagram or in Stories.

• Q&A Entries → Blog FAQs, Lead Nurture, Buyer/Seller Guides

o Your Q&A section is a goldmine for real-world client concerns — and Google favors businesses that answer common questions clearly and locally.

o You can repurpose your Q&A content into:

• Website FAQ pages – Use each Q&A pair as a new entry under "Buying" or "Selling" sections.
• Blog content – Expand short answers into full posts (e.g., “Can I sell my house without making repairs?” becomes a full explanation of your as-is offer process).
• PDF guides – Combine 5–10 Q&As into downloadable buyer/seller guides.
• Email drip campaigns – Each Q&A can be a standalone educational email sent to nurture prospects.

• Example: GBP Q&A: “Do you buy homes with tenants in place?”

o Repurpose into:

• Blog post: “Selling a Tenant-Occupied Property in Dallas? Here's What to Know”
• Social graphic: Q&A card
• Email: Send to landlords or investors with subject line “Got Tenants? We Still Buy.”

• GBP Photos → Social Media, Listing Presentations, Blog Visuals

o Every photo you upload to GBP can and should be reused to strengthen your brand presence across platforms.

o How to repurpose GBP photos:

• Instagram/Facebook posts – Use photos from closings, listings, or community involvement.
• Listing presentations – Show your real-world transactions or staged home examples.
• Blog post visuals – Add personality to articles with images from real homes and clients.
• Google Ads or Facebook Ads – Use branded, high-quality photos in your marketing.
• Pro Tip: Add your logo and a QR code before posting photos elsewhere to reinforce your brand and track engagement.

• GBP Updates → Stories, Market Reports, Video Content

o Any updates you make to your GBP — new hours, new services, changes in business focus — can be adapted into content for engagement and transparency.

o Repurpose updates into:

• Instagram or Facebook Stories – “We now offer seller consultations by Zoom”
• LinkedIn posts – Share updates with a personal story or lesson
• Market reports or newsletters – Include operational or service changes
• YouTube Shorts or Reels – “Did you know we now buy homes in Garland too?”

o Use video to turn text updates into personable, trust-building content, especially when expanding into new service areas or launching a new offering.

IV. Action Steps/Homework

• By completing these steps, you’ll start building momentum for your GBP, increase your visibility across platforms, and save time by making the most of the content you already have.

• Step 1: Share Your GBP on Social Media

A. Choose two social media platforms you use most (e.g., Facebook and Instagram).

B. Share a direct link to your Google Business Profile (GBP) or a recent GBP post on each platform.

C. Add a short caption and a call-to-action (e.g., “Check out our latest reviews!” or “See our newest listing on Google!”).

• Step 2: Add Your GBP Link to Your Profiles

A. Update all of your social media bios to include a link to your GBP.

B. If you use Linktree or a similar tool, add your GBP as one of the top links.

• Step 3: Repurpose a GBP Post

A. Take one recent GBP post (e.g., a new listing, review, or Q&A).

B. Adapt it for another platform:

• Turn it into a Facebook or Instagram post with a relevant photo.
• Use it as a short LinkedIn update or a section in your next email newsletter.

• Step 4: Embed or Link Your GBP on Your Website

A. Add your GBP to your website:

B. Use a widget (like SociableKIT) or Google’s “Share”/“Embed map” feature.

C. Place it on your contact page, homepage, or a relevant neighborhood page.

• Step 5: Add a GBP Link or Review Request to Your Email Signature

A. Edit your email signature to include a link to your GBP with a call-to-action (e.g., “Read our reviews on Google” or “Leave us feedback on Google”).

• Step 6: Create and Test a GBP QR Code

A. Use a free QR code generator to create a QR code that links directly to your GBP.

B. Test the QR code with your phone to make sure it works.

C. Save the QR code image for use on business cards, flyers, or open house signs.

• Step 7: Plan a Content Repurposing Calendar

A. Make a simple list or spreadsheet of your recent GBP posts.

B. For each post, write down at least one other platform or format where you can share or adapt the content (e.g., social media, email, website, print).

C. Schedule one repurposed post for the upcoming week.

Continue to Lesson 15: Leveraging Your GBP Alongside Paid Ads