Pay Per Click Advertising For Real Estate

PPC can start generating traffic and clicks almost immediately after launch, but real success comes from consistency and optimization. That’s why we recommend running your campaign for at least three months. This gives us enough time to gather data, test different ad creatives, refine targeting, and optimize for conversions.

The first month is all about learning: we see what’s working, what’s not, and where your best leads are coming from. By months two and three, your campaign gains momentum, costs per lead often go down, and lead quality improves. If you're serious about using paid ads to grow your real estate business, at least a 90-day window is the best way to get meaningful, lasting results.

There’s no one-size-fits-all answer. Our minimum ad spend is $500 per month, but we recommend spending at least $1600. Don't spend less on ads that what you're paying us to manage your account. In general, $2,000–$5,000+ allows for greater reach and faster momentum.

But what matters more than your budget is how it’s used. Our job is to make sure every dollar is spent wisely — targeting people who are actively searching, clicking, and ready to take action. We’ll help you set the right budget based on your market, goals, and timeline, and then we’ll track everything to show you exactly what’s working. Whether you're starting small or scaling up, we’ll build the most optimized strategy.

You don't necessarily need a website. We can send traffic to your Google Business Profile or a landing page.

Having a dedicated landing page significantly improves the performance of your PPC campaign. A strong landing page helps convert more clicks into leads. If you don’t have one, we can build a high-converting, branded landing page for you. We charge $200 per landing page.

If you already have creative, we will incorporate them into your campaign. If you need help developing custom ad creative, we can provide that too. Because those needs vary by client and campaign, creative services are quoted separately after we review your goals and budget. Let us know what you need, and we’ll guide you through the most effective setup for success.

We don’t lock you into long-term contracts, but we do ask for 35 days notice before canceling your campaign. This ensures we can wind things down properly, fulfill commitments to our ad partners, and avoid disrupting your results mid-cycle.

Because of this notice period, you’re effectively committing to at least two months when you sign up. 

We follow a clear, step-by-step process to make your PPC campaign a success:

1. Strategy – We meet to understand your goals, budget, and target audience.

2. Setup – Our team builds your ad campaigns, landing pages (if needed), and conversion tracking.

3. Launch – Once everything is in place, we go live and start driving traffic.

4. Optimization – We monitor performance daily and make strategic adjustments to improve results.

5. Review – You’ll get regular reports and check-ins to see what’s working and where we’re scaling next.

This approach keeps your campaign focused, efficient, and always improving.

Our main ad platforms are Google, Meta (Facebook & Instagram), and YouTube. These give us the best reach and results for most real estate professionals. However, we can run campaigns on nearly any major platform, including specialized real estate channels, if you have something specific in mind.

Yes! Combining them delivers the best results. PPC gets you instant visibility and high-intent traffic, while SEO and Google Business Profile (GBP) optimization build long-term authority and trust. When used together, they reinforce each other: your ads bring in clicks, your GBP and website build credibility, and your organic rankings improve over time. We help you integrate all three into one lead generation system so you're showing up everywhere your clients are searching — and making the most of every opportunity.